Investing Commentary

Carl Icahn Tries to Buy Clorox (CLX) – Sort Of

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In an interesting bid, Carl Icahn, mega-financier, has put in a bid to take Clorox private. He has offered shareholders $76.50 a share, a 21% premium to the price in December 2010, when Icahn bought in. It is currently a premium of only 11.8% to the current share price of $68.43.

Now, why could Carl Icahn try to privatize Clorox? Well, from what I’ve read, this move seems to be a Carl Icahn classic – he’s not interested in actually buying Clorox, but is instead attempting to flush out other buyers. Since he is the largest independent shareholder (at roughly 9%), he stands to make huge profits should the company be bought out at a premium.

He has publicaly suggested CLX would be a good buyout candidate for other consumer goods giants Proctor and Gamble or Colgate-Palmolive.

Since 1996, Icahn has tried this tactic 15 times, without a single success. It really doesn’t look like he’s found lucky #16 either.

There is a second possible reason for his coup – to force change in management. Apparently, Icahn wrote a letter to CEO Donald Knauss stating that the positive forecasts for earnings and margins are not likely to be met, this year or next. Maybe he’s trying to put pressure on the company to move into higher margin, higher value products, since CLX, like many other consumer goods companies, are getting squeezed by choice-conscious consumers who now go for generic bleach over the Clorox Brand.

Could this be the end of the almost century long run for CLX? It’s doubtful, and if you’re an investor, I wouldn’t plan on seeing anything come of this.

Full Disclosure: I have no position in CLX or any stock mentioned.

I'm a dividend growth investor who is aiming to retire early in 5 years at the age of 45. My goal is to live off the income my dividend portfolio and rental property produce exclusively and leave the corporate rat race. I hope you will join me in this journey!


  1. I would hate it if CLX gets bought out. I believe that the company will be able to generate higher earnings and dividends to shareholders for decades to come.

    When looking at the activity of the past 5 days, it seems that on Monday July 11 there was abnormal volume from 12:44 to 14:02, coupled with a rising price which suggests strong accumulation a few days before the actual announcement.

    The only article that I found for that rise was this:

    Seems like someone knew something, and positioned themselves well in advance of the “news”.

  2. RobberBaron

    Wall Street really needs some cleaning up. I wish the SEC or someone would investigate whether Icahn/related folks were playing for profits through calls ahead of his announcement.

    Coincidence? I don’t believe in it.

    Postion: Long CLX. (I’ll be happy to sell if price hits my long-established target – $76. Just as happy to not. I like the dividends.)