I recently posted my analysis of Rocky Mountain Chocolate Factory at seekingalpha.com, and it generated significant criticism on Cold Stone Creamery.
In the article, I wrote about how RMCF had teamed up with the ice cream franchise to co-brand stores. Well, little did I know what a terrible business Cold Stone was, and how badly they treated their franchisee’s.
The piece has produced some very heart-wrenching stories, from people who have lost their shirts in this ice cream ponzi scheme. I suggest anyone with intentions of opening up a Cold Stone, or any franchise for that matter, read these comments, and see what happens when franchising goes terribly wrong.
Read the article here