Dividend Investing 101 | Dividends Explained

A Short Story of Successful Dividend Investing

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It’s not always easy to find stories about successful dividend investing. I know it’s out there, but for a number of reasons, they are hard to track down.

So undoubtedly, when I see one, I get extremely excited to share it. One such moment recently came along thanks to JustSayin3363, an active commentator on Seeking Alpha.

The article from which the comment was generated was written by a man claiming that investing in high-yielding securities was preferable to lower yielding, higher dividend growth companies. Obviously, this sparked much debate.

And in this debate, JustSayin3363 shared his success story with Colgate-Palmolive (CL).

Actually, having owned CL since 1991, the facts are:

Purchased 200 shares at $69.75

Original cost: $13,950.00

Stock split 2-1 in 1991, 2-1 in 1997, and 2-1 in 1999.

The 200 shares grew to 1600 shares.

Dividends reinvested added an additional 527 shares

Currently holding 2172 shares.

Current price $82.41

Current value $178994.52

Change in value: $165044.54

Cost Basis Per Share: $6.42

Current Dividend: .58 per share per quarter or $2.32 annually

Income from Cl holdings: $5039.04 annually or $419.92 per month.

Peace of Mind: Priceless

Just Sayin

This reminds me of the kind of success the early buyers of Walmart have had – without even counting reinvested dividends, an original investment in 1970 of 100 shares has grown to over 200,000 today, with an income of $292,000.

I only wish I can one day share my own success story. If anyone else out there has one, I would love to hear it!

I'm a dividend growth investor who is aiming to retire early in 5 years at the age of 45. My goal is to live off the income my dividend portfolio and rental property produce exclusively and leave the corporate rat race. I hope you will join me in this journey!


  1. Love it MOA! When you’re goal is 20, 30 years out, it’s not always easy to stay the course. I love hearing about the success of others. It’s such a motivator!

  2. Wow! I guess next time I purchase a tube of toothpaste I’ll just go ahead and mail JustSayin his dime.

    Incredible story. I hope in about 20 years or so I have my own story to tell…and one that’s even half as great as this one.

  3. Wonderful story. I will go check out that other link about Grace as well. I am starting to appreciate the power of dividends more and more from reading your blog as well as others. Keep up the informative posts. They are not unnoticed.

  4. Absolutely fantastic DP! There really is no argument!

    Thanks for posting this little gem DP!

  5. These stories really inspire me to continue on my dividend journey. Thank you for sharing. I hope one day I can also tell my success story to inspire other people too. =)